“Increase
links to your site exponentially”
There’s always a market
for informed opinion on the web. Free
content providers have sprung up to cater
for this demand. They publish articles
that will interest their readers, and
also allow other sites and e-zines to
use the content.
Writing articles and distributing
them across these sites is a great way
of increasing your visibility. As well
as offering relevant and intriguing content,
your article should always include a short
sentence about your business, what it
does, and (most importantly) a link to
your site. If your article hits the right
note, a reader will probably click through
to see what else you have to offer.
“Link popularity
and your rating in search engines”
Of course, getting links
published on other sites is a great marketing
tactic in itself. But, these links also
work hard for you when it comes to search
engines. The major search engines place
a great deal of significance on ‘link
popularity’ when they rate websites.
Link popularity is the degree to which
other web pages link to your website.
The more incoming links you have, the
more clout this gives your site when the
right search terms come up. If you can
supply ‘searched-for’ opinion
in your articles, you’ll find they
are picked up readily and that your site
climbs the listings without any further
promotional effort on your part.
Another thing to remember
is that search engines index articles
as freely as they do websites. Write popular
words and your business could have multiple
listings where and when you want them
the most.
“Improve on credibility
and targeted click-throughs”
Writing informative pieces
can certainly improve the credibility
of a business. Web users trust someone
more if they know a bit about them. They
trust experts. And they are more likely
to believe editorial over advertising
space any day of the week.
The key to getting credibility
and targeted click-throughs from articles
is to write on a subject you know about,
and about something your business caters
for. If a web user has already chosen
to read your article, he or she is probably
already interested in your business. The
perfect scenario is for your your byline
to answer the needs already outlined in
the article above. Of course, once you’ve
done that, you’ve really cracked
it.
Damon Lightley is a director
at search engine marketing specialists,
SiteVisibility. SiteVisibility helps its
clients attract, convert and retain profitable
customers through their websites.
For more information, visit
Site Visibility
Article Source: http://EzineArticles.com/?expert=Damon_Lightley
|
