Use Matching
Colors
Match the colors of your
AdSense ads to the colors of your site
content. Make the ads look like content
and more visitors will look at them.
One exception to the color
matching rule is sites that are designed
to appeal to scammers and spammers. Those
sites sometimes perform better with highly
contrasting colors.
Use Blue Links
Another exception to the
color matching rule is to set the links
in your AdSense ads to blue. Blue links
tend to have a higher CTR than other link
colors, because people have become used
to clicking blue links.
Use Large Ads
Larger ads outperform smaller
ads. Wider ads also outperform more narrow
ads.
The Large Rectangle (336x280)
is the best performing ad unit.
Use Lots of Ads
Google allows you to use
three ad units and one link unit on each
page.
Use them all. The more ads
you have, the higher your Page CTR will
be.
Place Ads Above the
Fold
"The fold" is
industry jargon for "the part of
the page that the user sees without scrolling
down". This will vary depending upon
the resolution of the users screen and
the size of their browser window.
Place as many ads as possible
above the fold. Ads placed below the fold
are seldom seen and seldom clicked.
Place Ads on the Left
Web users are accustomed
to seeing menus on the left side of the
web page. Move your menu to the right
and place your AdSense ads on the left.
Use the Heat Map
Use the Google AdSense Heat
Map to determine where to place ads. The
darker spots are areas where users spend
more time looking. Place your ads in the
darker areas.
Integrate Ads with Content
Visitors will be reading
your content. Keeps your ads as close
to your content as possible to ensure
that the visitors also look at your ads.
Use Custom Channels
Use AdSense's Custom Channels
to test the performance of different ad
sizes, placements, colors and fonts.
Don't use Low-Paying
Competing Ads
Don't clutter your page
with competing ads that don't pay. If
a user clicks on an ad that pays you $.01,
they are not clicking on an ad that pays
you $.30.
Use URL Channels
Use AdSense URL Channels
to determine which pages are making you
the highest CTR, CPM, and earnings. Focus
your efforts on building pages like those.
Use an AdSense Reporting
Package
Google only supports 200
channels. If you have more than 200 pages,
use AdSense reporting software to give
you more insight into your AdSense earnings.
Don't Compete for Other
Peoples High Paying Keywords
If a keyword is on a list
of high-paying keywords, that means that
thousands of spammers are already competing
for that keyword.
Don't be a follower. There
is no money in being one of the crowd.
Do Compete for Your
Own High Paying Keywords
Monitor your AdSense URL
channels to determine which keywords are
making you the most money. Compete for
those keywords. Build more pages optimized
for similar keywords. Get inbound links
for those keywords. Spend your time and
efforrt on the keywords which are making
you money.
Increase Traffic
In the long run, the best
way to increase your AdSense revenue is
to increase traffic to your web site.
Will Spencer is the author
of The Internet Search Engines FAQ, Entrepreneur
Support and Find A Job.
Article Source: http://EzineArticles.com/?expert=Spencer_Will |
